LearnYour Benefits
Overview
Improving the employee benefits experience
LearnYourBenefits.com is a SaaS CMS Cloud platform that helps companies of all sizes manage and communicate their employee benefits programs. The platform includes a customizable benefits portal and a suite of knowledge for engaging in, managing, and accessing benefits. LearnYour Benefits aims to improve the employee benefits experience by making it easier for employees to understand and utilize their benefits, while making it easier for HR teams to administer and communicate benefits programs.
Product vision
Create a health care and employee benefits content learning company.
Discovered issues
Video scripting in html can be temperamental.
Product outcome
LearnYour Benefits is a leader in Employee Benefits Education for companies of all sizes.
LearnYour Benefits Project Overview
LearnYour Worklife began the LearnYour Benefits product with a handful of employee benefits and healthcare focused videos. These videos were offered in a static package. They wanted to expand their business into a customizable SaaS service with subscriptions, which they successfully accomplished.
Company
- LearnYour Worklife
Team
- Project Manager
- Web Designer
- Web Engineer
- Database Engineer
My role
- Web Designer
- UI Designer
- Visual Designer
- UX Designer
Problem
Few understand their own employee benefits
Employee and Healthcare benefits are complex and can be confusing. LearnYour Worklife was seeing high levels of employee churn and low levels of engagement within the employee benefits world. The company wanted to improve the user experience for both HR administrators and employees in order to increase retention and usage of their benefits.
User challenges
Industry Jargon
Employees have difficulty absorbing information; they have problems understanding.
Scattered Resources
Though everything is supposedly on YouTube, it is difficult to gather and to find trusted authorities on important health topics.
Endless Text Content
The terms and conditions of employee benefits are often wordy and confusing.
Solution
A centralized benefits information repository
The LearnYour Benefits product is a navigation and communication solution for HR professionals to effortlessly streamline open enrollment communications and automate year-round promotions.
Main product features
Easy to Digest
Content created specifically for your employees and their benefits. Custom content can be created and added to the LearnYour Benefits system.
Always On
Give your HR department time to sleep and let employees have access to all their important benefits information whenever they want or need.
Ever Expanding
Today's Benefits information environment changes hourly. Be ready to change at a moment's notice or add more information as needed.
Discovery, Understanding & Ideation
Benefits more complex than a job
LearnYour Worklife conducted user research to better understand the needs and pain points of its target users. This included conducting interviews with HR administrators and employees, as well as analyzing usage data from benefits programs. Based on this research, the company identified several key areas for improvement: simplify the benefits enrollment process, create a benefits portal and enhance communication and support.
Business constraints
Project
Frontend marketing site and
SaaS Template System for Current
& Future Clients
Time
6 months
Resources
LearnYour Worklife Team
LearnYour Benefits Product
Companies that want to utilize the LearnYour Benefits product value their employees and want them to be aware of and use their company benefits to better their lives.
Industry analysis
The HR supporting industry is relatively small but very competitive market. HR departments work within business and legal confines. HR departments also range greatly in size and budget. Most content is in text form and there is a lot of it. Most employees want more.
Competitive analysis
There are many companies that offer small services, but only a few offer complete systems. At the time of inception the largest competitor is the JellyVision company, product named ALEX. Which uses a slow but methodical choose your own adventure style chatbot.
Product standards & innovation research
This project was a combination of web technology, video technology and database technology that works together to educate and empower.
Technology constraints
Technology
HTML/CSS/JS
PHP/SQL
Resources
Dedicated server and database
Requests
Make the portal responsive
User research methods
A minimal requirements document was created with LearnYour Worklife providing minimal design and functionality specifications for the product based on their strategy and research.
100 Surveys
Employers, Employees, Benefits Brokers and HR professionals were surveyed via email.
14 Interviews
Benefits Brokers and HR professionals were interviewed by the CEO and results were provided.
1 Questionnaire
The company executives completed a questionnaire with an overall web design direction.
Ideation
Various ideas were researched and proposed. Most of the brainstorming and ideas came from large healthcare and government benefits applications and systems.
Design system
LearnYour Worklife required the website to be in line with the company brand and style. But also to be flexible enough to accommodate any brand.
Prototyping
Creating a product from an idea
Multiple prototypes were created to get more exact direction from LearnYour Worklife and their clients. The major influences for the LearnYour Benefits product ended up being from HR department requests and other video sites.
Low-Fi Exploration
Sitemaps and wireframes were created for deeper features investigations.
Testing & Iteration
There were a number of back and forth sessions, for each phase of the project, with constructive edits.
High Fidelity Prototypes
High fidelity prototypes were created for the marketing site and frontend learning interfaces for multiple clients.
Validation
HR and employees are pleased
HR executives reported that the web portal made it easier for themselves and employees to access up-to-date data and view specific data, which helped them make more informed decisions about their benefits and healthcare decisions. The portal has reduced a heavy burden placed on the HR department, and allows them to interact, help and be a more personal connection.
Outcomes
Benefits easier to understand and use
After implemention, the LearnYour Benefits product saw a significant improvement in retention and engagement within the platform. The company experienced a 25% reduction in customer churn and more than a 45% increase in usage of the benefits portal. HR administrators reported that the new features made it easier for them to manage and communicate benefits programs, and employees reported that they were more satisfied with their benefits experience.
Final designs
Product benefits
Improved engagement
+45%
Increased sales
+35%
Raised awareness
+45%
* Based on client feedback.
Benefits are there to be used
Post-Launch, after the client was happy, the template portal system was a success. The client saw a dramatic increase in site use and retention. The LearnYour Benefits product is also moving forward internally on many upgrades, including a more interactive video feature.
Takeaways
Knowledge is power only when accessible
It was a tight deadline, we worked well together and got the system up. There were a few css issues that I had to take care of, php and spacing.
What did I learn?
- HR is too busy to communicate the details of your benefits.
- Systems based on templates can be a blessing and a curse.
What would I do if I had more time?
- I would add more functionality and previews for content.
- I would have added a more complex search feature.
- A current popular feature would be chat style search.
What would I do differently?
- I would add more of a search focus infused path.
- I would include more of a real-time area feature.
The project was a success, the client and stakeholders were happy with the results and templates.
UPDATE: The marketing site was so well recieved that they just recently had me recreate the same site design and modernize it using Wordpress and Elementor.
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~Fin
© 2023 William Polito